Executive Insight: Talent Acquisition
Q&A
With John Warrack
With
nearly 30 years in executive search and talent acquisition
in our industry, John Warrack has seen recruiting trends
come and go. We sat down with him to learn which recruiting
strategies are currently gaining traction and gain insight
into how employers are winning talent in a hyper-competitive
job market.
John
is currently a Partner at JM Search, leading
the firm's media and telecommunications retained search
practice. Prior to joining JM Search, John spent 13
years as the Vice President and head of Talent Acquisition
for Cablevision, where he started their specialized
recruitment function, which at its peak, grew to a department
of 70 filling 5,000 positions a year. Earlier in his
career, John held the role of Director of Recruiting
for Showtime Networks and Viacom and was
a member of the global executive search team at Heidrick
& Struggles.
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What
is an emerging trend in recruiting that you expect
will have staying power? The
use of data analytics and cloud-based platforms
to improve hiring strategies and processes.
Best-practice companies can use various data collected
throughout the recruitment process to identify
the best talent and maximize the chance of a successful
hire. They use technology effectively so
that their recruiting and candidate assessment
tools are tied in to their onboarding, training
and development, performance management and overall
HR systems throughout the employee’s tenure.
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The
low unemployment rate has intensified the war
for talent. What are employers doing to stand out to help them compete and ultimately win candidates? While
perks and other benefits will help employers
attract and retain talent, their employment
brand is critical. Candidates want
to know what an employer stands for, what they
strive to be and how teams are working together
towards that goal. People ultimately want
their work to feel meaningful.
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How will AI impact the recruiting process? The
use of AI will allow employers to be way more
proactive in their approach, identifying top
talent well before the need arises. It
will also improve efficiencies, system integrations
and collaboration between HR representatives
and
hiring managers. By doing this all effectively,
AI will allow everyone involved in the hiring
process to spend more time interacting with
candidates on the creative and human elements
of the process.
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There
has been a lot of buzz about videos replacing
resumes. Are
you a believer?
I do not believe videos will replace resumes.
Hiring managers are always searching for a quick
but still comprehensive method of evaluating
candidates, and a high volume of videos would
be time consuming. Over the short term,
videos can be a supplement to the process to
help identify finalists. I can see a day,
however, that resumes themselves will become
obsolete as on-line profiles and AI will integrate
with recruitment technology to identify and
assess talent and deliver that screened and
qualified talent to hiring teams to significantly
streamline the process.
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How will emerging technology impact the recruitment of leaders and the executive search industry? Will technology eliminate the need for search firms in the future? While technology has made the largest impact on high volume entry-level recruiting,
employers will be able to utilize technology
for recruiting at higher levels in much the
same way. Executive search firms, particularly
mid-sized boutique firms who specialize in a
specific industry or function, have used technology
to level the playing field with the large global
search firms. Boutique search firms with a strong niche have access to the same talent as the largest firms and have built up a strong network as a result. For key leadership needs, there will always be specific business reasons that employers will turn to a trusted search partner for a more strategic and comprehensive search of all talent.
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If
you could give job seekers just one piece of
advice, what is it?
Determine your own brand and how to market that
to employers
you desire. Just as an employer’s
brand is critical, candidates need to develop
their own brand, understand what sets them apart
and
express clearly how their strengths and uniqueness will make
a positive impact towards an employer’s
business goals.
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What’s
the best advice you’ve ever received and
who gave it to you? She
never told me this directly, but I watched my
mother achieve a high level of professional
success through a life-long process of learning,
sharing information and ideas and staying engaged
by networking with peers and professionals in
her field. She is retired now but still
engaged with others in this way. I have
always described her as the happiest and healthiest
person I know, and I am convinced that this
is a major reason. As a result, I place a high value on my professional relationships and network. It’s
what makes an organization like C2HR an extremely
valuable part of an HR professional’s
success.
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